Exploring Visual Literacy Inside, Outside and through the Frame

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Exploring Visual Literacy Inside, Outside and through the Frame


Edited by Aundreta Conner Farris and Frieda Pattenden

Year: 2012

Format: eBook


This interdisciplinary exploration of visual literacy is a result of the discussions that arose at the 2011 VL-5 Conference on Visual Literacy at Oxford University’s Mansfield College. Consistent with the themes which surfaced at the conference, this collection of articles examines our ways of framing what we see.

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How do we see? What role does identity play in how we see and how can we step outside of our comfortable myopia and view the world from another perspective? The 2011 VL-5 Conference, by taking an interdisciplinary approach to visual literacy, examined the role of the frame in how and what we see. Serving at times as a support and in other contexts as a vice, the frame serves to challenge myopic ideals of what it means to be visually literate. From the documentation of historical monuments to analyses of films and plays, this book explores how we know what we know about what we see and how we see it.

Aundreta Conner Farris and Frieda Pattenden

Part 1: Inside, Outside and through the Frame

The Frame and the Window: Rhetoric Value in the Visual Field
Alexandra Ai Quintas

Part 2: Framing Praxis

National Myth and National Identity: The Visual ‘Framing’ of Ambivalence
Phil Fitzsimmons and Edie Lanphar

The Visual Literacy Dimension of Community Communication: Illustration Preferences of a Rural Community in South Africa
Rolf J. Gaede

Drawing on Art Practice: Rethinking Visual Processes and Pedagogies
Tracey Bowen

Reading the Image: Visual Literacy and the Films of Jean Rouch
Rayma Watkinson

Readers/Viewers: Popular Culture and Visual Literacy in Shteyngart, McEwan, Chabon and Egan
Ben De Bruyn

Part 3: Through the Scope of Industry

The Creation of New Values in Japanese Texts through the Use of Multimodal Communication
Kaori Okuizumi and Noriko Okamoto

A Study on Visual Literacy: Similarities between Visual Strategies in Portuguese Concrete Poems of the 70s and Contemporary Ads
Elsa Simões Lucas Freitas

Contemporary Visual Literacies: Advertising, Politics and Architecture
Graham Cairns

Part 4: Visual Form

Two Lessons in Reading the Picture: John Ruskin vs. Roger Fry
Aleksandra Piasecka

Rhetoric of Ruins: Camilo José Vergara, Walter Benjamin and the Politics of Urban Photography
Christopher Carter

Part 5: Display

Foundations of Visual Literacy: Historic Preservation and Image Management
Margot Note

Images for Deification: Visual Literacy in Marguerite Porete’s Mirror of Simple Souls
Pablo García Acosta

The Spiritual Diagram: Theology and Didactics in Saint John of the Cross
Anna Serra Zamora

Displaying Difference: Signifying Conventions in the Presentation of Indigenous Australian Art
Lisa Chandler

Investigating the Vestibule of the Text: Paratext
Beverley Croker

Part 6: Constructing and Obstructing Gender

The Camera’s Eye and I: Image-ing the First Person Singular
Wendy C. Turgeon

Visually Reading The Sopranos: ‘You Are All White Professional Males between 25 and 45’
Frieda Pattenden

Female Enclosure, Surveillance, and Prurient Expectations of the Contemporary Audience: Visualising the Medieval in Newby’s Film Anchoress
Rebecca D. Flynn

Part 7: Illustrating the Frame

The Rest is Silence: Visual Literacy and Shifting Significations in Nicki Greenberg’s Hamlet: Staged on the Page
LJ Maher

Me and My Shadow
John Pratt

Identity and Visual Culture in David Wiesner’s The Three Pigs and Art & Max
Lesley D. Clement

Aundreta Conner Farris is currently a lecturer in English Language Teaching and the English preparatory school in Konya, Turkey where she lives with her husband, Michael. Having arrived in Turkey in 2008 as a Fulbright grantee, she has spent much of her time exploring and researching Turkish culture in a comparative context focusing particularly on areas relevant to the African Diaspora. She hopes that her investigations will aid in opening the world to a fresher view of Turkey as well as opening Turkish people to a wider view of their place within the world. Her presentation at the VL-5 Conference detailed the images of women of colour in Turkish cinema.

Frieda Pattenden is a lecturer of English and Media at the Ludwig-Maximilians-Universität, Munich. Her interests lie in developing strategies for training students to be self-reflective in their reading of media texts.